RSM 369: Sports Marketing and Promotion

Coverage of the business of sports, including the sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media. Published by SBRnet: Sport Business Research Network.

Full text articles from scholarly and trade publications, SWOT analyses, case studies, industry reports, market research reports and company profiles.

Scholarly, peer-reviewed journals covering physical education, exercise physiology and sports science.

WSJ Online Edition from January 8, 2010 to present.