This guide was created for HRTM 364 students. It will help you navigate through your group project. The tabs on the left will point you to resources depending on the type of information you need.
If you need help along the way, click on the Help Tab on the left where you can use our Book a Librarian Service. You can also chat with a librarian by typing your question in Ask a Librarian on the left under the navigation menu.
When you need raw data and statistics to guide your research or support your decisions, try these market research handbooks. Each focuses on a specific market and addresses dozens of concerns per market. Although lengthy, these handbooks can be easily navigated with the included table of contents and use of the search function (ctrl+f or cmnd+f or your browser's menu).