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MKTG 357: Marketing Research

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Other Research Design Resources

USC Research Design LibGuide
Includes brief information on methodology, descriptions of key concepts and definitions of key terms.
Quick MBA Marketing Research Page
Very brief and comprehensive summary on marketing research in general, including the three categories of marketing research design.

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Last Updated: Aug 15, 2024 3:47 PM
URL: https://libraries.coastal.edu/mktg357

Subjects: Marketing