This guide was created for MKTG 357 students. It will help you navigate the business resources available to you through University Libraries. The tabs on the left will point you to resources depending on the type of information you need.
If you need help along the way, click on the Help Tab on the left where you can use our Research Appointment Service. You can also chat with a librarian by typing your question in Ask the Library on the left under the navigation menu.
Full text articles from scholarly and trade publications, SWOT analyses, case studies, industry reports, market research reports and company profiles.
Full-text articles on reference books, case studies, company profiles, and videos from the Harvard Faculty Seminar Series and Vator.TV. Business planning, product development, marketing and raising capital.
Information related to starting a company, operations management, sales, and growing or rescuing a business.
WSJ Eastern Edition newspaper from 1982 to current.
WSJ Online Edition from January 8, 2010 to present.
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