University Libraries: CBAD 290: Integrated Business Communication: Industry Information

Industry Research

An industry is a group of businesses that provide a particular product or service. An Industry Overview can help you identify major companies, developing trends, market share/size, operation concerns, government regulations, and consumer behaviors.

Business Source Complete This link opens in a new window
Full text articles from scholarly and trade publications, SWOT analyses, case studies, industry reports, market research reports and company profiles.
S&P Global NetAdvantage This link opens in a new window
Online library of company industry profiles including information on financials, distribution, ownership, key players, and more.
IBISWorld Industry Intelligence This link opens in a new window
Online library of reports offering actionable insights, comprehensive data, and in-depth analysis on thousands of global industries. Search by sector or by country.

Industry Classification Codes

Industry Classification Codes are used in many of the library's online resources to identify industries. The two most common industry classification codes are SIC codes and NAICS codes.

For more information about these codes, see the explanatory page on the NAICS website.

North American Industry Classification System (NAICS)
NAICS codes are six digit codes that were developed by the U.S., Canada, and Mexico. NAICS codes have generally replaced SIC codes.
Standard Industrial Classification (SIC)
SIC codes are four digit codes for American industries that were developed by the U.S. government. SIC codes were last updated in 1987.