MBA 631: Marketing Strategy

These search engines allow for quick, simply searches based on your keywords. Unlike more general Google searches, these engines will focus on more reliable articles, so you'll get fewer false positives (e.g., ads, YouTube videos, random blogs, etc.). They can be great for quick, simple information or background information.

Keep in mind, these are general engines. Alongside marketing specific information, you'll find articles related to other topics. If you're struggling to sift through your results or find relevant materials, try subject-specific engines or databases.

If you're unsure about business terms or want suggestions on keywords, try these reference sources. They will provide general knowledge on specific topics that will give you a better foundation on the topic, including topic-specific language helpful for keywords.

More discipline-oriented than popular magazines, these trade journals present more professional topics to both general and professional audiences. You'll find industry-specific information that may be more easily/quickly digested than other scholarly sources.