University Libraries: CBAD 120: Introduction to the Global Culture of Business: Marketing Your Business

Ask the Library

Articles on Marketing Strategy

Find articles about marketing and advetising strategies in Business Source Complete by typing in a similar company to the one you are developing into the search box of Business Source Complete and adding "marketing strategy" or "advertising" or "strategy" to the second search field.

Business Source Complete This link opens in a new window
Search by keyword and choose "Industry Overview" under Document Type.
O'Reilly Higher Education This link opens in a new window
Includes a digital library and learning platform from O'Reilly Media, Inc. Topics range from leadership, business, management, and project management, to programming languages, software development, computer networking, and graphic design.

Demographics & Statistics

Find data by industry, geography, sector, and more. Business topics include business expenses, concentration, e-commerce, export codes, economic studies, NAICS, small business, enterprise statistics and women/minorities/veterans.

United States Census Bureau
Sage Stats
Sage Stats (formerly State Stats) contains data coverage of each state, including health care, crime, education, transportation, geography, agriculture, economy, population, households, housing, energy and environment.